人们的阅读方式从纸张转战到PC端,又从PC端转移到移动端。深圳网站设计公司科慧设计认为：不论时代怎么变，仍然像传媒巨头萨默·雷石东所提出的“内容为王”。

现代图书报业诞生百余年，传统媒体正面临着前所未有的危机,“内容为王”这个概念遭受着一轮又一轮的冲击。必须承认,基于承载平台的变化,使得受众的阅读习惯、媒体的生存环境、内容的生产机制、信息的流通渠道等都发生了翻天覆地的变化。于是,唱衰内容,奉渠道为王一时成为互联网的主要腔调。

其实,渠道为王、用户为王的概念固然是正确的,但这并不影响企业继续坚持以内容为王。

《超越门户》主编吴晨光曾提出这样一个概念: 究竟什么为王?是内容、渠道、技术还是产品?都不是。它们充其量就是四个.一,而四个 一,加起来就是王字。他说得中肯而准确。

如何做好-内容？

如何做-好内容？

内容是一个很抽象的概念,尤其是在互联网时代,它就像《阿甘正传》中的主人公阿甘,一直在向前奔跑,想摆脱束缚却又不忘初心。

我们谈内容重要,是因为内容直接服务于用户,用户喜欢的内容才会转化为价值。用户不喜欢的内容,不管创造者多喜欢,都不能转化为价值。不能转化为价值的内容不见得就不是好内容，只是可能不太符合大众的期待。实际上,做内容并不难,而用心做好很难。

做内容必须做好两件事：

第一,有认真做内容的真本事。

第二,有运营好内容的方法。

本文系深圳网站设计公司科慧设计原创，欢迎转载，请注明出处:http://www.kh168.cn

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-->